SEASONS | Spring sets the stage
for early-year sourcing success
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Asia’s first major B2B fashion jewellery and accessories fair of the year delivers inspiration and insights for first-half buying
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Wrapping up its four-day run on 6 March in Halls 3 & 6 of the AsiaWorld-Expo (AWE), the B2B event brought together exhibitors from Mainland China, Hong Kong, India, Korea, the Philippines and Australia, attracting 3,646 “unique” buyers from 78 countries and regions. “Unique” visitors are only counted once regardless of the number of visits they make during the exhibition period.
Highlighting the fair’s international appeal, 46% of attendees came from markets outside Hong Kong and China. Additionally, nearly 50% of visitors identified themselves as distributors, exporters and wholesalers, reflecting the show’s clear focus on business-to-business engagement.
“SEASONS | Spring brings professional buyers and Asia’s best suppliers together in one place, making sourcing smarter and simpler,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “With its early March timing, it’s the ultimate chance to discover standout designs, catch the hottest trends and build connections that count.”
The fair presented a diverse product mix, spanning Costume & Base Metal Jewellery, Stainless Steel Jewellery, Natural Materials Jewellery, Display & Packaging, Fashion Accessories, Fashion Jewellery Materials and Artisanal collections.
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A standout feature was the Tomorrow Stage live styling event, which fused jewellery, fashion and beauty into an electrifying showcase. This jam-packed session was a whirlwind styling marathon, where an entire season’s worth of looks was conjured up in just one afternoon. Rising stars in jewellery design − bespoke designer Esther Tai, Kelly Ho of Kelly K. Jewellery, cross-disciplinary craft and design creator Ronald Lai and Tim Lam of AFFECTION − joined forces with about 50 VTC Youth College students from the Interior & Exhibition Design and Beauty Care programmes to deliver a high-energy style spectacle.
Centred on the theme of “Rebirth,” the showcased collections featured cuff bangles, brooches, necklaces and body jewellery, paired with outfits made from upcycled fabrics, imitation feathers, bottle caps and other repurposed materials. Hair and makeup completed the vision, delivering edgy, avant-garde and cohesive looks.
Guided by design educator Roland Wong, the session offered Gen Z-inspired insights that pushed the boundaries of style with creativity and purpose.
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Another highlight was MODE by SEASONS, a dedicated space centred on design and material sourcing trends for Autumn-Winter 2026/2027. Derived from Fashion by Informa’s FW26/27 Design Aesthetics report, the exhibit focused on three themes: Tough & Tender, blending strength with softness; Functional Flair, where practicality meets style, and Future Heritage, reimagining tradition for the modern age. Each theme was brought to life with ready-to-order collections from select exhibitors, providing visitors with an instant and tangible understanding of how the forecasted trends translate into available inventory.
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Building on the creative momentum, the Networking Hub offered a platform for forward-thinking discussions. Experts delved into branding and e-commerce trends, with Matthieu Rochette-Schneider, Greater China GM of Centdegrés China, exploring branding strategies for 2027 – 2028. The Guangdong Fashion Jewellery and Accessories Association hosted a session on cross-border e-commerce opportunities, featuring Jang Hong Young, CEO of Sun Jewelry Korea. Adding further depth, Brand Talk spotlighted exhibitors China Creations Jewelry Co Ltd and Yiwu Aoma Jewelry Co Ltd, while a panel discussion, “Starting Small, Dreaming Big: Building Your Jewellery Brand,” brought Tomorrow Stage’s designers into the conversation.
Recognising the importance of fresh design voices in shaping the industry’s future, Informa’s Lau encouraged design students to take part in the Gender-Fluid Coloured Gem Jewellery Design Challenge. Running until April, the competition is guided by two rules: Create gender-neutral jewellery that defies traditional norms and use the storytelling power of coloured gemstones as a medium for self-expression.
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“The winning designs won’t just stay on paper,” Lau told the audience. “Through our collaboration with industry sponsors, these creations will be brought to life and unveiled at Jewellery & Gem WORLD Hong Kong (JGW) – the world’s No.1 jewellery sourcing destination – this September. The spotlight is yours. All you have to do is make it happen.”
Looking ahead, SEASONS will return with its Autumn edition from 17 – 21 September at the Hong Kong Convention and Exhibition Centre (HKCEC). Running concurrently with JGW, SEASONS | AUTUMN promises another exceptional platform for sourcing, networking and trend discovery.
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Visitor insights on SEASONS | Spring 2026:
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*Quotes were condensed for clarity and brevity.
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“We are looking for finished products, preferably made from brass − only brass materials, not plated ones − and possibly steel as well, along with stones. We are happy with what we’ve seen so far. Brazil is a big market for fashion jewellery and accessories.” − Rodolfo Correa of Ralifla, Brazil
“I have walked several rounds of the show and there’s so much to see − so many different designs and products that I really like.” − Tim Lam of AFFECTION, Hong Kong
“As a buyer, SEASONS | Spring offers me an exclusive first look at the jewellery trends for the upcoming year, particularly with exhibitors primarily representing the fashion jewellery industry. The fair creates a focused environment for face-to-face interactions with suppliers from renowned jewellery-making hubs like Yiwu and Shenzhen, encouraging meaningful communication and the exchange of ideas. Additionally, the Networking Hub talks and presentations organised by Informa provide valuable insights into what other buyers and designers are prioritising, offering market intelligence on the categories and topics gaining momentum for the next season.” − Kelly Ho of Kelly K. Jewellery, Hong Kong
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Exhibitor insights on SEASONS | Spring 2026:
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*Quotes were condensed for clarity and brevity.
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“We always bring something new and unique that you won’t find anywhere else. Our goal is to create collections that people would really like. Every March and September, we’re here − and have been for over 20 years. We look forward to seeing you again this September!” − Jang Hong Young of Sun Jewelry Korea
“We had customers from almost all over the world attending this show. I promise to keep coming here for as long as I can because this show has been really good for me. All the progress I’ve made and the growth my company has achieved are because of this fair.” − Adnan Khan of SK4 Creations, India
“This year, we’re mainly promoting our series of brushed products. Our brushing technique is entirely done by hand, followed by electroplating and enamel sealing. The overall effect is quite beautiful. This year’s results have met our expectations. On the first day, we had some new customers stop by and exchange business cards, as well as some returning clients. Overall, it has met our expectations. We have already signed up for SEASONS | Autumn, so we’ll see you in September!” − Leo Zhang of Yiwu Jay Jewelry Co, China
“I’ve been creating jewellery for over 15 years now. We’ve launched a new range where every product is handmade and hand-carved. One of our new collections features sea life designs. Pearls, brass, seashells and carved woods are the key elements of the range. Additionally, we’ve designed necklaces with ceramic beads and wood, as well as earrings incorporating silk threads and raffia. We’re happy to be here and are hopeful that things will turn out well for us since this is our first show with Informa Markets. Although we’ve done some work in Hong Kong before, we’ve heard great things about this show, so we thought, why not give it a try? We’re hoping to be here again in September.” − Sachin Vij of Sachin Vij, India
“This particular display area has 200 to 300 collections, developed last November in response to rising gold and silver prices. We introduced a brushed finish technique, traditionally used on silver and copper, now applied to stainless steel. I wouldn’t say we are the only ones in the entire show offering this, but we are probably one of the very few doing so. We are filling a gap in the market and it has worked out perfectly. We have done really well this time. We have received many clients who originally worked with a lot of gold and silver. They come to us looking for alternatives because [gold and silver] are too expensive, so they need substitutes. This collection really hits the mark with them, and the results have been great.” − Benny Long of Guangzhou Justop Accessories Ltd, China
“This time, we brought our Winter Collection. As you can see, our designs make a bold statement − designs inspired by the European market. We’re from the Philippines, and the components we use represent our country, such as wood, shells, horn and other natural materials. September is like our high point, I guess, because it showcases the Summer Collection, which is more closely tied to our components.” − Allen Antigua of Allen Antigua, Philippines
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SEASONS | Spring Website:
SEASONS YouTube Channel:
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Follow us on social media!
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About Informa Markets Jewellery
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Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.
Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programme – Jewellery World Awards (JWA). Visit our website for more information.
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For media enquiries, please contact：
Ronny Pang
T +852 3187 5743
E Ronny.Pang@informa.com
Marie Feliciano
T +852 3752 8340
E MarieRose.Feliciano@informa.com
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Copyright © 2026. All rights reserved.
Informa Markets, a trading division of Informa PLC |
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