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Asia’s Fashion Jewellery & Accessories Fair –
SEASONS | Spring opens today!
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Discover tomorrow’s trends at the industry’s
most inspired B2B buying event
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HONG KONG, 3 March 2026 – The wait is finally over! Asia’s highly anticipated B2B buying destination for the fashion jewellery and accessories industry kicks off today at the AsiaWorld-Expo (AWE), buzzing with trendsetting collections, bold ideas and new partnership opportunities.
“There’s nothing better than connecting with the fashion jewellery community in a high-energy environment like SEASONS | Spring,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “From colour directions and material choices to accessory updates, the Spring edition presents all the latest looks available for immediate delivery or merchandise timed for the peak selling months.”
Building on this vibrant energy, the four-day fair brings together a curated selection of products that perfectly captures the tones of the seasons ahead. From nostalgic influences to playful, whimsical details, the showcases offer an inspiring snapshot of contemporary styles.
Here is a glimpse of some standout collections on the show floor.
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China Creations Jewelry Co Ltd
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From exotic blooms and dragonflies to sinuous serpents, the industry’s enduring romance with nature never goes out of style. SEASONS | Spring exhibitors deliver once again, unveiling collections that promise to stay evergreen. These fanciful yet contemporary creations serve as charming reminders of the natural world’s beauty − always in season, always in vogue.
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Yiwu Landy Jewelry Co Ltd
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Guangzhou Zhefan Jewelry Co Ltd
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Yiwu B.Phne Accessories Co Ltd
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Pastels and jewel tones, ranging from reds and blues to uplifting shades like yellow, orange, green and pink, serve as fitting counterpoints to the minimalist trend. These colours inject energy into any look, transcending seasonal styles. They are year-round choices that pair beautifully with neutral tones, offering a striking balance.
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Guangzhou Justop Accessories Ltd
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Guangdong Ason Jewelry
Co Ltd
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Pendant necklaces remain a must-have in the fashion jewellery world, offering diverse styles that appeal to a wide range of customers. From natural stones and crystals to sleek disc charms, the design possibilities are endless. These pieces can be layered with necklaces of varying lengths, adding depth and dimension − a trend especially popular among younger consumers.
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Yiwu B.Phne Accessories Co Ltd
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Zhejiang Zhongtai Jewelry Co Ltd
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Guangzhou Zhefan Jewelry Co Ltd
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Freshwater pearls, faux pearls and mother-of-pearl shells are paired with stainless steel, stones, crystals and leather to create a contemporary aesthetic. The contrast between the allure of pearls and the industrial edge of metals adds a modern touch.
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Guangzhou Justop Accessories Ltd
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China Creations Jewelry
Co Ltd
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Yiwu Kaka Accessories
Co Ltd
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Shimmering accessories are stealing the spotlight, adding a luxe edge to everyday style. From stainless steel heart-shaped pendants and earrings with a brushed finish to mini-hoop earrings and hair ornaments, exhibitors are unveiling pieces that radiate glamour. Whether it’s a soft glimmer or a vivid shine, these designs are made to turn heads and light up any look.
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Guangzhou Justop Accessories Ltd
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Yiwu Yajie Network Technology Co Ltd
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An enduring classic, chain accessories have long been a favourite in fashion. Exhibitors are now introducing fresh designs enhanced with charms, beads and stones. A must-have for wholesalers, chains remain in constant demand due to their broad appeal.
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SEASONS | Spring is not only about sourcing − it is about connecting. With quality networking events enhancing the buying experience, attendees can mingle, exchange ideas and enrich their journey beyond the exhibits.
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Buyers can step into the future of fashion jewellery with MODE by SEASONS, a space spotlighting Autumn-Winter 2026/2027 design directions. Inspired by Fashion by Informa’s FW26/27 Design Aesthetics report, this zone brings key directions in material sourcing to life: Tough & Tender, where strength meets softness; Functional Flair, practicality with a stylish edge and Future Heritage, tradition reimagined for tomorrow. Visitors can explore ready-to-order collections from select exhibitors as they stroll through the main aisle, where the MODE showcase highlights what is coming next.
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The Tomorrow Stage live styling event is where jewellery, fashion and beauty collide in a truly inspiring showcase. Happening today (3 March) from 3:30pm − 5pm, the session is led by rising stars in jewellery design, namely bespoke jewellery designer Esther Tai, Kelly Ho of Kelly K. Jewellery, cross-disciplinary craft and design creator Ronald Lai and Tim Lam of AFFECTION. These talented designers will collaborate with students from VTC Youth College’s Interior & Exhibition Design and Beauty Care programmes to create stylish, cutting-edge looks. Witness creativity come to life in real time and enjoy a front-row seat to the future of design. The session, hosted by design educator Roland Wong, will be conducted in English, with AI-powered Mandarin captions available.
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At SEASONS | Spring, the Networking Hub is the ultimate destination for timely insights and expert discussions. The programme begins today, 3 March, with Matthieu Rochette-Schneider, Greater China GM of Centdegrés China, leading a discussion on Branding Trends That Will Define 2027 − 2028 from 2pm − 2:30pm. This English-language seminar will include AI-powered Mandarin captions. Following this, from 2:30pm − 3pm, the Guangdong Fashion Jewellery and Accessories Association will host Asia’s Fashion Jewellery & Accessories: Exploring New Cross-Border E-Commerce Horizons. Featuring Jang Hong Young, CEO of Sun Jewelry Korea, alongside other select speakers, this talk will be conducted in Mandarin and Korean with AI-powered English captions.
Tomorrow, 4 March (Wednesday), the programme continues with the highly anticipated Brand Talk from 2:30pm – 3:30pm. Delivered in English with AI-powered Mandarin captions, the event will shine a light on exhibitors such as China Creations Jewelry Co Ltd and Yiwu Aoma Jewelry Co Ltd, who will share insider tips on today’s bestsellers, tomorrow’s trends and the stories behind their brands. Later in the afternoon, from 4pm − 5pm, the panel discussion Starting Small, Dreaming Big: Building Your Jewellery Brand will take centre stage. Led by Tomorrow Stage’s featured designers − Tai, Ho, Lai and Lam − this conversation will explore their journeys and offer candid insights on turning big dreams into reality.
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SEASONS | Spring Website:
SEASONS YouTube Channel:
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Follow us on social media!
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About Informa Markets Jewellery
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Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.
Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programme – Jewellery World Awards (JWA). Visit our website for more information.
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For media enquiries, please contact：
Ronny Pang
T +852 3187 5743
E Ronny.Pang@informa.com
Marie Feliciano
T +852 3752 8340
E MarieRose.Feliciano@informa.com
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Copyright © 2026. All rights reserved.
Informa Markets, a trading division of Informa PLC |
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