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Please click here to download photos for this media release
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Asia’s Fashion Jewellery & Accessories Fair
returns to Hong Kong in March 2026!
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Online registration kicks off for trade buyers
at AsiaWorld-Expo Spring showcase
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Buyer registration is now live and will remain available until 23 February.
As the year’s first trade gathering of its kind in Asia, SEASONS | Spring offers early access to some of the best product debuts, perfectly timed for the peak selling months. The conversations here will reveal what buyers need, what manufacturers are bringing to market and which design directions are likely to claim greater shelf space in the quarters ahead.
The B2B fair takes place in Halls 3 and 6 of AWE, bringing into focus some of the industry’s most competitive suppliers across six key product segments, namely Costume & Base Metal Jewellery, Stainless Steel Jewellery, Natural Materials Jewellery, Display & Packaging, Fashion Accessories and Fashion Jewellery Materials. A year’s worth of creativity and craftsmanship comes to life in this bustling marketplace, as exhibitors from Asia and beyond present their perfected products. From concept to completion, these releases are designed to impress the global buying audience.
“SEASONS | Spring arrives at the perfect moment, bringing fresh inspiration and renewed energy to the fashion jewellery community,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “This exhibition provides a unique glimpse into the fast-paced evolution of fashion jewellery trends while helping buyers find new collections that offer potential for strong margins. It also demonstrates how suppliers respond swiftly to market demands, leveraging industry knowledge to deliver value-driven solutions that meet buyers’ needs.”
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The 2026 edition will introduce features designed to optimise sourcing efficiency and provide exceptional value to wholesalers, distributors and chain store owners.
Two signature programmes are returning with renewed emphasis. Mode by SEASONS explores design directions for upcoming fashion cycles while the Tomorrow Stage – evolved from the previous Tomorrow Aisle exhibit – spotlights next-generation design talent.
Mode by SEASONS makes trend forecasting tangible by presenting Autumn-Winter 2026/2027 creative directions through collections from exhibitors that buyers may source on the spot. This showcase is based on seasonal analysis curated by Fashion by Informa – the industry’s trend authority behind US trade events such as MAGIC (Las Vegas, New York and Nashville), SOURCING (Las Vegas), COTERIE (New York) and PROJECT (Las Vegas).
“Mode by SEASONS eliminates the guesswork between spotting a trend and sourcing the right products,” Lau explained. “We’re bridging that gap where buyers can see emerging directions come to life through collections they can secure immediately – anticipating the desires their customers don’t even know they have yet.”
In parallel, the Tomorrow Stage will host a live styling event where aspiring jewellery designers team up with VTC Youth College interior and exhibition design and beauty care students. This project demonstrates how accessories, apparel, and hair and makeup combine to bring a vision to life, creating cohesive looks that showcase all three disciplines while celebrating individuality.
Additionally, the fair’s Networking Hub will offer valuable perspectives tailored to the fashion jewellery and accessories sector. Key highlights include trend forecasting sessions exploring future styles and consumer demands, manufacturer-led discussions on supply chain management and technology, and insights into the industry’s future direction.
The SEASONS | Spring events calendar is launching in the coming weeks. Visit the fair’s website for updates and to successfully complete your buyer registration. Admission is complimentary. Stay tuned!
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SEASONS | Spring Website:
SEASONS YouTube Channel:
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About Informa Markets Jewellery
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Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.
Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programmes – Jewellery World Awards (JWA). Visit our website for more information.
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For media enquiries, please contact：
Ronny Pang
T +852 3187 5743
E Ronny.Pang@informa.com
Marie Feliciano
T +852 3752 8340
E MarieRose.Feliciano@informa.com
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Informa Markets, a trading division of Informa PLC |
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