Product launches and industry insights among highlights of Asia’s top fashion jewellery and accessories sourcing event at Hong Kong’s AWE



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SEASONS | Spring kicks off today

Product launches and industry insights among highlights of Asia’s top fashion jewellery and accessories sourcing event at Hong Kong’s AWE

HONG KONG, 28 February 2024SEASONS | Spring Fashion Jewellery & Accessories Fair opens today at the AsiaWorld-Expo (AWE), ringing in the year’s first trade-only buying event in Asia for next must-have collections that should be on everyone’s radar.


Running through Saturday in Halls 3 & 6 of AWE, SEASONS | Spring connects the industry’s buying power with major manufacturers from Mainland China, Hong Kong, India, Italy, Korea, Malaysia, the Philippines and Taiwan, according to show organiser Informa Markets Jewellery. 


“SEASONS | Spring extends valuable sourcing opportunities for our buying community at the beginning of the year. As the region’s leading B2B marketplace for all things fashionable, this fair gives wholesalers and retailers access to product debuts, as well as the latest styles, materials and colour inspirations that will shape the next trends cycle,” said David Bondi, Senior Vice President of Informa Markets in Asia. 


Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery, added, “The timing of the fair is ideal for buyers seeking to fulfil their purchasing requirements for the entire year. This helps them finetune their seasonal inventory, stay abreast of both the familiar and new, and take stock of where the industry is at the moment.” 

Stainless steel necklaces
Guangzhou Baoyan Jewelry Co Ltd

Stainless steel necklace, earrings and bracelet with rhodonite by Elio Jewellery
Yiwu Shengshi Trading
Co Ltd

‘Wakana’ Nucast composite paper necklace
Floreia by Nature’s Legacy Eximport, Inc

Rhinestone fashion
jewellery set
Oriental Access

Tennis chain bracelet in 925 silver with cubic zirconia
Shenzhen Saidiwei Jewelry Co Ltd

Huggie earrings
Guangzhou Yilai Jewelry
Co Ltd

Professional buyers may explore the show floor by category. The fair has five distinct sections, namely, Fashion Essentials, featuring a diverse range of costume and base metal jewellery selections; Steel Glam, focusing on edgy designs primarily crafted from stainless steel and complemented by materials like leather, crystal, wood and stone for striking contrast; Natural Beauty, highlighting collections derived from natural sources; Fashion Accents, presenting an array of trendy accessories, and That’s A Wrap, offering display and packaging options.


In addition to showcasing new collections and providing learning opportunities, SEASONS | Spring comes with new attractions, namely: 

Korea Pavilion: Featuring innovative products from one of the industry’s leading trend hubs

Vogue: Presenting trending colours and patterns for the Fall/Winter 2024 – 2025 season in collaboration with Pantone

Tomorrow Aisle: Showcasing emerging design talents from the Pro-Act Training and Development Centre (Jewellery) and Youth College

SEASONS Society: Highlighting exhibitors dedicated to environmentally conscious approaches and fostering greater awareness of sustainable practices in the industry

Insights & Styling Tips

28 February 2024

29 February 2024

Today (28 February) and tomorrow (29 February), SEASONS | Spring’s Networking Hub in Hall 6 is set to host experts who will share market-relevant insights, inspirations and the latest trends in colour palettes and accessories.


Kicking off the programme at 11am today is Jo Kwok, a stylist from Mixture of Taiwan, who will deliver a presentation on the fundamentals of accessorising. Attendees will have the opportunity to learn about colour-matching techniques and fail-proof pieces that can complement any outfit during her “Mix & Match” session. The presentation will be delivered in Mandarin with consecutive interpretation in English. 


From 2:30pm to 3pm, Matthieu Rochette-Schneider, General Manager of Centdegrés China, will provide exclusive insights into the “2024 – 2025 F/W Trend of Accessories and Case Study.” Rochette-Schneider and his creative team have collaborated with renowned international clients across various industries, including cosmetics, fashion, beverages and food. The session will be conducted in English. 


Boxing Ma, Jewellery Business Manager at Shein Group, will offer an insider’s view on “Exploring Overseas Markets With Hot Items” from 3pm to 3:30pm. The talk will be given in Mandarin. 


Tomorrow at 11am, Kwok of Mixture will be returning for another session. Later in the day, from 2:30pm to 3pm, there will be a seminar on “2024 – 2025 Fall/Winter Trend Colour Forecast on Fashion Jewellery and Accessories” to be led by Karen Ho, Senior Business Development Manager at Pantone, the renowned global authority on colour. The session will be conducted in English. 


The day’s programme will wrap up with a “Buyer Session” in Mandarin, hosted by Aiden Xiao, Managing Director of Cloud Original. The presentation is scheduled to take place from 3pm to 3:30pm. 


For more details about SEASONS | Spring, visit the event website


About Informa Markets Jewellery

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.


Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programmes – Jewellery World Awards (JWA) and its regional edition, JWA Dubai. Visit our website for more information. 

For media enquiries, please contact:

Ronny Pang
T +852 3187 5743

Marie Feliciano
T +852 3752 8340

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