International buyers drive 74% of total attendance in fair’s September edition



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SEASONS | Autumn 2023 makes promising comeback, shines the spotlight on fashion jewellery and accessories trends

International buyers drive 74% of total attendance
in fair’s September edition

HONG KONG, 13 November 2023SEASONS | Autumn Fashion Jewellery & Accessories Fair made a promising return from 20 to 24 September, attracting 4,863 buyers from 109 countries and regions, with an outstanding 74% comprising attendees from outside Hong Kong and Mainland China. This figure underscored the B2B show’s importance as a prominent destination for sourcing the latest trends in the world of fashion accents and ornaments on an international scale.


Held in Hall 5B of the Hong Kong Convention and Exhibition Centre (HKCEC) and co-located with the biggest jewellery show of the year – Jewellery & Gem WORLD Hong Kong (JGW) – SEASONS | Autumn marked its first outing since 2019 with renewed energy, introducing fresh and exciting directions for the fashion jewellery and accessories sector. 


The event showcased an abundance of trends that left attendees inspired and engaged. Featuring the participation of 170 exhibitors from seven countries and regions, SEASONS | Autumn presented a wide variety of collections, ranging from eye-catching statement pieces to understated minimalist styles. The offerings extended beyond fashion jewellery and accessories to include components and packaging, providing a comprehensive sourcing experience for visitors. 


Furthermore, the Fall Edition delivered a seminar series covering a broad range of topics, including a session emphasising the significance of adopting environmentally conscious practices, highlighting both the urgency and the opportunities associated with sustainability. Additionally, the seminars explored the outlook for the ASEAN fashion jewellery and accessories market, as well as the distinct aesthetics, designs and motifs that define fashion jewellery in China. 


“We extend our heartfelt thanks to our exhibitors, visitors and partners whose collective dedication and passion has made SEASONS | Autumn a pivotal event in the fashion jewellery and accessories industry. Looking ahead, our show will continue to drive the discovery of emerging trends, forge valuable industry connections and fuel the growth of the global fashion jewellery and accessories market,” commented David Bondi, Senior Vice President of Informa Markets in Asia. 


Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery, shared that SEASONS goes beyond being just another show; it is an adventure. 


“Our main goal is to ensure that SEASONS provides an energising and inspiring experience for all attendees. To achieve this, we are committed to introducing innovative concepts in the fair’s forthcoming editions,” Lau said. 


SEASONS is held biannually, with editions in Spring and Fall.  


In 2024, SEASONS | SPRING will take place from 28 February to 2 March in Halls 3 and 6 of the AsiaWorld-Expo (AWE). The fair’s compelling destinations will be named after their core product selections, namely Fashion Essentials (costume and base metal jewellery), Steel Glam (stainless steel jewellery), Natural Beauty (natural materials jewellery), Fashion Accents (fashion accessories), The Artisans (independent designers) and That’s A Wrap (display and packaging). 


Addressing the experiential needs of professional buyers, the Spring Edition will make a comeback with its signature attractions, including the Networking Hub fuelled by a seminar programme and an abundance of product launches from the most competitive suppliers hailing from Mainland China, Hong Kong, India, Korea, Malaysia, the Philippines and more. Adding to the excitement are new featured attractions including the Korea Pavilion; the Vogue showcase of trends for Fall/Winter 2024-2025 and beyond; the Tomorrow Aisle displaying young designers’ creations and the SEASONS Society zone highlighting sustainability in the industry. 

Exhibitor reviews of SEASONS | Autumn 2023

“Overall, [a] good, big international event.”
– K Jewelry Co. Ltd., Korea

“Good visitor traffic, location and environment.”
– Yiwu Yongfang Import & Export Co Ltd, China

“The exhibition makes us hopeful.”
– Zhejiang Yiwu Diman Trade Co Ltd, China

“Very professional. Well managed.”
– Guangzhou Puying Handicrafts Company Limited, China

“The exhibition layout is well planned.”
– Dongguan Nandear Jewelry Co Ltd, China

Buyer reviews of SEASONS | Autumn 2023

“The purpose of my visit is to find suppliers of new products. [The] exhibitors provide high-quality services and products.”
– Alfred Pla Garcia, CEO of La Grandalla D'or, Andorra

“This event provided innovative products and new styles.”
– Margarita Ulianova, Manager of Projewell, Spain

“A large diversity of product segments.”
– Priyesh Choudhary, Manager of Shree Dhan Versha Jewellers, India

“[SEASONS | Autumn] gathered many international suppliers.”
– Kenichi Kobashikawa, Manager of Sales at Hokuo Sangyo Co. Ltd., Japan

“There are many exhibitors.”
– JiaYing Xuan, Designer at Gz Bella Business Services Co. Ltd., Hong Kong

Visitor Profile

Visitor attendance by region

Visitors were from 109 countries and regions, as follows:

Brunei, Cambodia, Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Mongolia, Myanmar, Nepal, Pakistan, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

Middle East & Africa
Algeria, Armenia, Azerbaijan, Bahrain, Botswana, Chad, Egypt, Iran, Israel, Jordan, Kenya, Kuwait, Lebanon, Madagascar, Nigeria, Oman, Qatar, Saudi Arabia, South Africa, Tanzania, Tunisia and the United Arab Emirates.

Albania, Andorra, Austria, Belarus, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, the United Kingdom and Ukraine.

Antigua and Barbuda, Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Panama, Peru, Puerto Rico, Suriname, Trinidad and Tobago, Uruguay and the US.

American Samoa, Australia, Fiji, French Polynesia, Mauritius, New Caledonia and New Zealand

Exhibitor Profile

By Country/Region


About Informa Markets Jewellery

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.


Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programmes – Jewellery World Awards (JWA) and its regional edition, JWA Dubai. Visit our website for more information. 

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