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Buoyant mood shines through market
challenges at SEASONS | Spring 2025
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Asia’s first B2B fashion jewellery and accessories buying
event of the year records 15% growth in buyer attendance
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HONG KONG, 19 March 2025 – Despite considerable global market uncertainty, a more-than-expected buoyant mood persisted at the four-day SEASONS | Spring - Fashion Jewellery & Accessories Fair, with the B2B sourcing event logging a 15% year-over-year increase in buyer traffic, show organiser Informa Markets Jewellery announced today.
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Concluding its four-day run on 6 March in Halls 3 & 6 of the AsiaWorld-Expo (AWE), Asia’s first B2B fashion jewellery marketplace of the year connected the sector's buying power with exhibitors from Mainland China, Hong Kong, India, Korea, the Philippines and the United Kingdom. The fair drew 4,000+ buyers from 88 countries and regions, with solid participation from Asia, Europe and North America, among others.
“Our fashion jewellery and accessories community is forging ahead resiliently amidst a growth slowdown and prudent business outlook, a smart approach that – coupled with exciting new products and networking opportunities – infused the show with a lot of creative energy,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “We observed an uptick in buyer attendance but what really made this event stand out was the purposeful approach to product sourcing. Orders were placed, new connections were made and suppliers gained a firsthand understanding of clients’ present and future needs. These factors collectively highlight why SEASONS | Spring is a must-attend event.”
Exhibits revolved around the industry’s core product categories, namely, Costume & Base Metal Jewellery, Stainless Steel Jewellery, Natural Materials Jewellery, Display & Packaging, Fashion Accessories and Fashion Jewellery Materials.
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At SEASONS | Spring, creativity and business merged in an engaging environment that went beyond product showcases. Key show features like the Tomorrow Aisle, highlighting creations of Pro-Act Training and Development Centre (Jewellery) and Youth College alumni; the Networking Hub for expert-led sessions, and the Autumn/Winter 2025 – 2026 design preview showcasing what’s next in fashion jewellery and accessories, all made a triumphant return, adding excitement and depth to the event.
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The Networking Hub welcomed industry experts who shared valuable market insights, branding strategies and design inspirations. Terrance Chang from Zippo, Blanca Soares from Blanca Leone Jewelry, Justine Wu and Oskar Ding from Centdegrés China and Summer Yi from Temu were among the session speakers. A panel discussion on “Stay Ahead of the Curve: Design Trends Defining 2025 and Beyond” featured Adnan Khan of SK4 Creations and returning speaker Blanca Soares. SEASONS | Spring also played host to the 2025 Fashion Buyer Awards Ceremony organised by the Guangdong Fashion Jewellery and Accessories Association. Wrapping up the Networking Hub events were two livestreaming sessions on jewellery macro trends and styling tips using fashion accessories from select exhibitors. Video recordings of the presentations and panel discussion are now available for viewing.
SEASONS is held biannually, with editions in Spring and Fall.
SEASONS | Autumn will take place from 17 to 21 September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC). It will run concurrently with the biggest B2B fine jewellery and gemstone show in the world, Jewellery & Gem WORLD Hong Kong (JGW).
In 2026, SEASONS | Spring will return to Halls 3 & 6 of the AWE from 3 to 6 March.
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SEASONS | Spring 2025 Exhibitor Testimonials
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*Quotes were edited for brevity and clarity
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“This Hong Kong fair holds significant importance for us. We participate in both editions of SEASONS each year, in March and September, consistently showcasing our products since 2009. With 16 years of exhibiting experience at this event, we continue to be extremely pleased with our participation and the opportunities it brings.” – Liu Ruqun, Yiwu Hongye Jewelry Co Ltd, China
“Hong Kong provides a good location for our showcase, and the venue at AsiaWorld-Expo complements this advantage. The timing is ideal since this is when we reveal our winter collection.” – Allen Antigua, United Jewels Multipurpose Cooperative, Philippines
“This is one of the best shows in the world. It is important to me because I need to promote my products. To promote anything I need to have a tool, and exhibitions and trade shows are the best tools. Over the years, we have developed good relationships with our regular buyers, making it essential for us to showcase our styles and reconnect with them at this event.” – Adnan Khan, SK4 Creations, India
“We have connected with both new and returning buyers at this fair.” – Jane Tan, Sincere & Co Jewellery Limited (Guangzhou), China
“This show has proven to be highly productive for us. We connected with new buyers who displayed a keen interest in our collections crafted from sustainable materials like Nucast, our patented material made from recycled paper composite. SEASONS | Spring provides an excellent platform for showcasing Floreia’s genuine commitment to green fashion.” – Mike Maglasang, Floreia by Nature’s Legacy Eximport Inc, Philippines
“We met with both new and returning customers at SEASONS | Spring.” – Fu Wei, Sunfun Trading Company Limited, Hong Kong
“On the first day of the show, we were very busy. On the second day, we were once again busy. Today (Day 3 of SEASONS | Spring), we hope to be busy again. We have also met new buyers. Our main markets are Europe and the US, but buyers from other countries have also attended.” – John Jang, Sun Jewelry Korea
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About Informa Markets Jewellery
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.
Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programmes – Jewellery World Awards (JWA). Visit our website for more information.
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For media enquiries, please contact：
Ronny Pang
T +852 3187 5743
E Ronny.Pang@informa.com
Marie Feliciano
T +852 3752 8340
E MarieRose.Feliciano@informa.com
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