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SEASONS | Spring opens today!
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Modern fusion of metals, stones and pearls among trends to watch
at Asia’s top B2B fashion jewellery and accessories buying event
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HONG KONG, 3 March 2025 – The newest and most exciting fashion jewellery and accessories collections are making their grand debut starting from today at Asia’s first B2B fashion jewellery sourcing event of the year – SEASONS | Spring!
Kicking off in Halls 3 & 6 of the AsiaWorld-Expo (AWE) and running through Thursday (6 March), the B2B sourcing fair is where trade buyers will discover innovations in the fashion jewellery and accessories space, make valuable contacts and gain competitive industry insights, show organiser Informa Markets Jewellery announced.
Exhibits revolve around the industry’s core product categories: Costume & Base Metal Jewellery, Stainless Steel Jewellery, Natural Materials Jewellery, Display & Packaging, Fashion Accessories and Fashion Jewellery Materials. Additionally, buyers will have the opportunity to discover new resources from Mainland China, Hong Kong, India, Korea, the Philippines and the United Kingdom.
“In harmony with the newest runway trends, the must-have accessories for 2025 – 2026 are a mix of styles that effortlessly combines modern wearability with bold aesthetics. At the same time, expect to see enduring favourites like beaded accessories, layer-friendly items and minimalist designs at the fair,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “Moreover, SEASONS | Spring is spotlighting the increasing popularity of metal jewellery adorned with raw stones, freshwater pearls, wood, shells and other organic elements. Fresh interpretations of classics such as handwoven totes and structured handbags, along with trendy hair accessories ranging from snap-on clips and scarves to silk scrunchies, are also taking centre stage on the show floor.”
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Beaded accessories
Always on trend, beaded accessories are loved for their individuality and craftsmanship. Often made by hand, these creations hold immense appeal for SEASONS | Spring wholesale buyers in search of exclusive merchandise, from fashion jewellery to purses and headbands to bag charms.
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Chain reaction
Chain jewellery and accessories form the cornerstone of any collection. At the fair, buyers are finding them in virtually all styles, from Byzantine wrist straps to chokers and long necklaces. They may be chunky or delicate, plain or adorned with glass and stones – serving as the perfect foundation for layering and mixing.
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Dongguan Yibai Jewelry
Co Ltd
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Dongguan Yibai Jewelry
Co Ltd
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Dongguan Yibai Jewelry
Co Ltd
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Men’s accessories
In a shift from traditional norms, men’s accessory trends have evolved beyond the conventional watches, belts and cufflinks, or for those in committed relationships, rings symbolising love and devotion. Bracelets and chain necklaces in masculine and gender-neutral styles have captured the attention of a growing number of enthusiasts, notably among millennials. Wardrobe staples such as studs or solitary earrings, eye-catching brooches and – as seen on pop star Harry Styles – even pearl necklaces and earrings, continue to make a fashion statement.
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Sunfun Trading Company Limited
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Sunfun Trading Company Limited
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Sunfun Trading Company Limited
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Metal and pearls
No matter the perspective, there is an unmatched elegance in the fusion of cool metals with the delicate charm of freshwater pearls, resulting in a modern aesthetic.
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Yiwu Zhenzhen Treasure Co Ltd
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Yiwu Zhenzhen Treasure Co Ltd
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Yiwu Zhenzhen Treasure Co Ltd
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Solid rings
Subtle yet sophisticated, stainless steel rings are available in various styles, from bands in organic shapes with textured surfaces to industrial-themed rings resembling machine parts.
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Solo Stainless Steel Jewelry Co Ltd
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Dongguan Yibai Jewelry
Co Ltd
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Dongguan Yibai Jewelry
Co Ltd
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Pendant necklaces
From pop culture-inspired charms to rings, numbers and medallions crafted in stainless steel, pendants are a powerful form of self-expression. This year, long pendant necklaces are a significant trend, especially designs that carry symbolic meanings.
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Dongguan Yibai Jewelry
Co Ltd
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Dongguan Yibai Jewelry
Co Ltd
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Dongguan Yibai Jewelry
Co Ltd
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Vivid palette
Vibrant and bold hues are making a statement through the use of crystals, beads, sequins and stones, serving as a striking contrast to plain metals and neutral tones. A diverse range of shades, from rich blues and pinks to yellows, is adding a lively and expressive touch to accessories.
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Dongguan Lian Yi Jewelry
Co Ltd
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Yiwu Ouwen Jewelry Co Ltd
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Statement necklaces
Flamboyant and fun necklaces in varying lengths are again having a moment. Debuting at SEASONS | Spring are station necklaces with stones or glass beads spaced at intervals along the chain, lariats or Y-necklaces with drop pendants, chains with asymmetrical stone accents in organic shapes and ornate handmade festoon necklaces that exemplify craftsmanship and attention to detail.
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Guangzhou Justop Accessories Ltd
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Guangzhou Justop Accessories Ltd
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Floreia by Nature’s Legacy Eximport Inc
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Hair accessories
Just as important as any other accessory are hair accents such as silk scrunchies, snap-on crochet clips, luxe headbands and scarves. The collections at the show are all about making a statement; therefore, anticipate bold designs that steer clear of subtle or practical styles.
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Zhejiang Oudun Jewelry
Co Ltd
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Floreia by Nature’s Legacy Eximport Inc
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Going beyond product launches and displays, SEASONS | Spring blends creativity and business in an exciting space. Signature show floor destinations, namely, the Tomorrow Aisle, an exhibit that shines the spotlight on the collections of Pro-Act Training and Development Centre (Jewellery) and Youth College alumni; the Networking Hub, the exhibition’s central venue for expert-led sessions, and the Autumn/Winter 2025 – 2026 design and style directions preview – presenting all that’s in vogue – are back at the fair.
Today, 3 March, the Networking Hub in Hall 6 is hosting four events. Terrance Chang, Vice President of Zippo, will present “Zippo’s Innovation: Exploring New Opportunities for Global Cooperation,” from 11am to 11:30am in Mandarin. This will be followed by a session on “Brazil’s Fashion Jewellery Market and Trends” by Blanca Soares of Blanca Leone Jewelry from 11:30am to noon in English.
Matthieu Rochette-Schneider, General Manager of Centdegrés China, will likewise lead a session on “Branding Trends and Market Changes in 2026” from 2pm to 2:30pm in English and Mandarin. Finally, the Guangdong Fashion Jewellery and Accessories Association is taking over the Networking Hub stage at 2:30pm with the 2025 Fashion Buyer Awards Ceremony, which will be presented in Mandarin.
Tomorrow, 4 March, Summer Yi of online marketplace, Temu, will deliver a talk in Mandarin on “Decoding Fashion Jewellery Trends in the Global Market” from 11am to 11:30am. Another event highlight is a panel discussion on “Stay Ahead of the Curve: Design Trends Defining 2025 and Beyond” from 3pm to 4pm. The session features Adnan Khan of SK4 Creations of India, alongside returning resource speaker, Blanca Soares, co-founder of her namesake brand – Brazil’s Blanca Leone Jewelry. The discussion will be conducted in English.
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Blanca Soares
Blanca Leone Jewelry
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Also on 4 March, SEASONS | Spring’s trendspotters will livestream directly from AWE to give buyers an insider’s tour of the A/W 2025 – 2026 vignettes inspired by the jewellery macro trends report by Trend Suite by Tiffany Hill Studio. They will likewise share styling tips using fashion jewellery and accessories from select exhibitors. The live broadcasts are set for 2pm (Mandarin) and 4pm.
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Livestream at 2 pm (Mandarin)
Access via WeChat
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Livestream at 4 pm (English)
Access via Instagram
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JGW & JNA: 42 Years, 42 Stories
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Moreover, SEASONS | Spring officially unveiled a campaign celebrating the 42nd anniversary of its sister fair – the world’s No. 1 B2B fine jewellery event, Jewellery & Gem WORLD Hong Kong (JGW) – and Informa’s flagship jewellery trade publication, JNA. Titled “JGW & JNA: 42 Years, 42 Stories,” the initiative kicked off this month with the first instalment of a series of narratives centred around “Creativity, Craftsmanship & Ingenuity” – three defining elements of the jewellery industry.
Popularly known as the September Jewellery Fair, JGW is presenting loose diamonds, coloured gemstones, pearls and other precious materials from 15 to 19 September at the AWE and finished jewellery, packaging and technology solutions from 17 to 21 September at the Hong Kong Convention and Exhibition Centre (HKCEC).
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About Informa Markets Jewellery
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our global jewellery vertical, Informa Markets Jewellery, offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets.
Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of fairs and events in key cities; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team, led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and the industry’s most prestigious awards programmes – Jewellery World Awards (JWA). Visit our website for more information.
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For media enquiries, please contact：
Ronny Pang
T +852 3187 5743
E Ronny.Pang@informa.com
Marie Feliciano
T +852 3752 8340
E MarieRose.Feliciano@informa.com
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